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Adobe® Target Classroom in a Book® by Lily Chiu-Watson, Brian Hawkins

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10. Adobe Target and Tag Management: The Future of Testing

During the previous decade, considerable advancement in marketing technologies was made, especially in the area of tag management systems (TMSs). Tag management is reshaping how organizations build and use the marketing technologies they currently have in place, and how they can increasingly integrate multiple marketing solutions. Tag management is also changing the ways organizations use testing solutions like Adobe Target. In this lesson, you’ll learn

What tag management is

How to leverage tag management for an Adobe Target implementation

How to use tag management to pass data to Adobe Target for targeting and segmentation

How to leverage tag management to communicate Adobe ...

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