Adobe® Target Classroom in a Book®

11. Integrating with the Adobe Marketing Cloud

Many Adobe Target customers own additional solutions in the Adobe Marketing Cloud. Having the ability to share data across these solutions makes them far more valuable than they would be as individual point products.

For example, a marketer who owns a separate web analytics platform will have to construct his own infrastructure for passing segments into Target. However, if that marketer already uses Adobe Analytics, he can make segments automatically available directly through the Analytics interface. This capability saves valuable time across the organization so that all marketers, analysts, and developers can focus on more important tasks.

In addition to Adobe Analytics, in this lesson you’ll ...