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Adobe® Target Classroom in a Book® by Lily Chiu-Watson, Brian Hawkins

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Getting Started

If you’re reading this book, you probably have a vested interest in Adobe Target. Maybe your organization just purchased it and you are preparing for its implementation. You may have started a job and your new employer uses Target. Perhaps you are leading a team tasked with evaluating a purchase. Or you could already be familiar with Target and want to deepen your knowledge.

Whatever prompted your interest in Target, you should be excited about its testing and optimization features because they allow your organization to make significant impact to key success events and increase your knowledge of your digital consumers.

This book describes the value of Adobe Target for a marketing team—more specifically, a digital marketing team. ...

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