Adopting the Innovator’s Mindset
Too many innovations fail because they’re solutions looking for problems — not the result of a disciplined process.
Lorraine Marchand has been an innovator since childhood, starting when her father challenged her to solve a process problem involving sugar packets at a local diner. Her new book, The Innovation Mindset: Eight Essential Steps to Transform Any Industry (Columbia University Press, 2022), is an in-depth guide to the innovation process that draws on her three decades of experience in new product development. Currently general manager of life sciences at IBM Watson Health, Marchand recently spoke with MIT Sloan Management Review ...
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