Message the emotional bond as to what I need to do, why, and where to get help


Messaging that forms the emotional bond to create a response is part of getting us to do things differently and is therefore part of successful change management. Where the message is credible, is relevant, is of benefit, aligns with interests and values, and is respectful, the engagement and response can be seen. The consistency and persistency of the messaging is also important, together with messaging that advises what is the issue, the impact, what we need to do, and where we can get help and support. This chapter looks at aspects of messaging for successful change and transformation based on the importance of people and their emotional ...

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