CHAPTER 7

Interests and Values Aligned

Aligned interest and values for empowered emotional ownership to bring change

Summary

Underpinning the achieving of sustainable change is the alignment of interests and values. Where a change or transformation is beneficial to those seeking the change, to those leading, to those implementing, and those experiencing the change, better results can be achieved. It is the coming together of both interests and values because this forms the emotional bond. From this emotional bond comes empowerment, ownership, the attracting of attention, motivation for sustaining, and a range of other emotions for change. Bringing the emotional bond through the alignment of interests and values within an emergent behavior is ...

Get Adoption and Adaption in Digital Business now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.