27. Counterfeit Urgency
A tight deadline is imposed solely to contain costs.
It’s bad to be risk averse, right? If the new century has taught us anything, it’s that attractive opportunity exists only in risky waters. This premise is so widely accepted today that many organizations have become averse to being risk averse. But somehow that hasn’t made everything better.
When organizations aren’t willing to take on real risk, they can still talk a good game. Mostly, they do this by asserting the riskiness of certain endeavors that might more precisely be described as meaningless. We’ve all seen our share of these fiascos: death march projects that ...
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