Chapter 8

Beyond Text: Image, Video, and Mobile Ads

Mobile usage has been on the rise for several years and is a significant challenge for all web developers. You can use available techniques to reach and engage this mobile audience. Google AdWords also supports several types of ads that enable you to reach desktop users in new ways. You can use rich media (such as video, interactive, or image) to boost your campaign and increase clicks to your site and brand recall.

Building image or video ads can be costly and time consuming. This chapter examines the Google tool that allows you to build rich media ads within the AdWords interface, saving you time and money.

This chapter focuses on building additional ad types, and then the following two chapters ...

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