Chapter 10
Advanced Display Network Techniques
The display network has a dizzying array of options.
You will learn how to target very small audiences and exceptionally large ones. With so many options available, the display network can become unwieldy. You will learn a strategy for managing and organizing the display network.
Remarketing allows you to bring lost customers back to your site. This chapter explores several remarketing techniques that have proven effective.
This chapter wraps up by examining the Doubleclick Ad Planner tool, a free research tool that gives you valuable insight into the users of individual websites.
Chapter Contents
- Enhancing your display campaigns
- Setting different bids by demographics
- Remarketing
- Topic and interest ...
