Chapter 15
Testing Techniques That Will Increase Profits
Testing is an essential component when optimizing any AdWords account. You should test both ads and landing pages to see what combinations improve the effectiveness of your account.
In this chapter, not only will you learn how to test ads, but you will also explore how to test landing pages, where to send traffic, and how to lay out different types of landing pages that can increase conversion rates.
Finally, this chapter will show you how to test ads and landing pages in conjunction with each other. Profit per impression is a metric that will let you find the most profitable combination of ads and landing pages that you should use in your AdWords account.
Chapter Contents
- Testing is ...
