Chapter 17
Step by Step: Create and Monitor Your AdWords Account
In the previous 16 chapters, we examined best practices, research, and optimization techniques. AdWords gives you a dizzying array of possibilities. In this chapter, I simplify the process of starting and managing AdWords by showing you how to create and optimize your account step by step.
Much of the information in this chapter is contained in other chapters. This chapter consolidates the various information into a single place that you can refer back to as you are optimizing your accounts.
Chapter Contents
- Before you create your account
- Creating campaigns
- Optimizing ongoing campaigns
- Best practices for creating and managing your AdWords account
Before You Create Your Account ...
