Chapter 3 Keyword Tools: Extracting Valuable Data from Google
Understanding where keywords fall into the buying funnel is critical. Choosing your keywords wisely and then measuring results will ensure the best chance of success for your campaigns. By starting with wide keywords and then moving to deep keywords, you can ensure that you are directing your keyword research time into the proper areas.
After examining your site, competitors’ sites, search results, and internal site search, where do you go next to look for keywords?
A variety of tools are available online that will help you discover new keywords.
Chapter Contents
- AdWords Keyword Planner
- Google Trends
- Bing Ads Intelligence
- Best practices for using keyword tools
AdWords Keyword ...
Get Advanced Google AdWords, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
