Understanding where keywords fall into the buying funnel is critical. Choosing your keywords wisely and then measuring results will ensure the best chance of success for your campaigns. By starting with wide keywords and then moving to deep keywords, you can ensure that you are directing your keyword research time into the proper areas.
After examining your site, competitors’ sites, search results, and internal site search, where do you go next to look for keywords?
A variety of tools are available online that will help you discover new keywords.