May 2014
Intermediate to advanced
696 pages
19h 4m
English
Content preview from Advanced Google AdWords, 3rd Edition
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Chapter 5 Creating Landing Pages That Convert Searchers into Buyers
Where should you send a searcher after they click your ad? The homepage is rarely the best place. You have several options, and choosing the correct one will ensure that the visitor does not just view your website but becomes engaged with it as well.
First impressions last a lifetime, and that fact is just as true for websites as it is for people. If your website is trustworthy, friendly, and easy to use, it makes a good first impression, which increases the odds of your turning clicks into buyers.
Chapter Contents
- Does your landing page answer the searcher’s question?
- Everything about destination URLs
- Choosing landing pages that increase conversion rates
- Employing usability, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.