Where should you send a searcher after they click your ad? The homepage is rarely the best place. You have several options, and choosing the correct one will ensure that the visitor does not just view your website but becomes engaged with it as well.
First impressions last a lifetime, and that fact is just as true for websites as it is for people. If your website is trustworthy, friendly, and easy to use, it makes a good first impression, which increases the odds of your turning clicks into buyers.