Quality Score is one of the most important numbers in your Google AdWords account, because it has far-reaching effects on your AdWords success. This number can decide the fate of your account. Low Quality Scores can doom your account to failure. High Quality Scores can place your ad above your competitors’ while you pay less per click than they do. It is also the hardest number to quantify and try to improve across your entire account.
This chapter examines what Quality Score affects within your account and the factors that influence your Quality Scores. You will also learn how to improve your Quality Scores to gain a strategic advantage over your competitors.