Mobile usage has been rising and is a challenge for marketers who seek to reach and engage this audience. Google AdWords also supports several types of ads that reach desktop users in new ways. Rich media (such as video, interactive, or image) ads can increase clicks to your site and brand recall.
Building rich media ads can be costly and time consuming. This chapter examines how you can build rich media ads within the AdWords interface, saving time and money.
This chapter focuses on building additional ad types; the following two chapters discuss places to utilize them in your AdWords display campaigns.