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Advanced Google AdWords, 3rd Edition by Brad Geddes

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Chapter 10 Utilizing Advanced Display Network Techniques

In this chapter you will learn how to combine the dizzying array of options in the Display Network with flexible bidding. You will learn how to target very small audiences and exceptionally large ones. With so many options available, the Display Network can become unwieldy. You will learn a strategy for managing and organizing the Display Network.

Remarketing allows you to bring lost customers back to your site. This chapter explores several effective remarketing techniques.

Finally, this chapter shows you how to create scenarios for targeting users that will simplify all of the targeting choices that you can use.

Chapter Contents

  • Remarketing: bringing visitors back to your site

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