AdWords Editor is a free downloadable desktop program offered by Google that allows you to manage your AdWords account on your computer instead of using Google’s online interface. Learning how to use AdWords Editor can save you tremendous amounts of time.
AdWords Editor also supports the bulk importing of ad copy and keywords. Combining the editor with Microsoft Excel can help you scale your account to house thousands of pieces of ad copy with tens of thousands of keywords.
In this chapter you will learn how to define and organize your ad groups offline so that you can still use best practice management even with extremely large accounts.