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Advanced Google AdWords, 3rd Edition by Brad Geddes

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Chapter 13 Devising Profitable Bid Strategies

Is your AdWords account making money or costing money? The only way to know is to first understand the goals that your marketing initiatives must accomplish for your company to be profitable. Once you have determined your goals, you then need to find a way to measure them. Only after these two steps have been completed can you begin to decide how much you should bid.

Various bidding techniques are available that you can use to set bids, control costs, and reach searchers by time of day and day of the week. Learn how to extract the proper data from AdWords so you can take the necessary actions to develop a successful AdWords account.

Chapter Contents

  • Setting your marketing goals
  • Measuring results ...

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