May 2014
Intermediate to advanced
696 pages
19h 4m
English
Content preview from Advanced Google AdWords, 3rd Edition
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Chapter 16 AdWords Reports: Extracting Actionable Information
Your AdWords account will accumulate a variety of statistics that are available through the AdWords reporting interface. Creating a report consists of three steps: understanding what you need to know, extracting the data from AdWords, and analyzing the report. In this chapter, you will learn how to create a report and then take an in-depth look into each of the reports and learn how to use them to improve your account’s performance.
Chapter Contents
- Choosing general AdWords report settings
- Using reports to optimize your account
- Creating custom alerts
- Best practices for using AdWords reports
Choosing General AdWords Report Settings
Google allows you to extract a plethora of data ...
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