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Advanced Google AdWords, 3rd Edition by Brad Geddes

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Chapter 16 AdWords Reports: Extracting Actionable Information

Your AdWords account will accumulate a variety of statistics that are available through the AdWords reporting interface. Creating a report consists of three steps: understanding what you need to know, extracting the data from AdWords, and analyzing the report. In this chapter, you will learn how to create a report and then take an in-depth look into each of the reports and learn how to use them to improve your account’s performance.

Chapter Contents

  • Choosing general AdWords report settings
  • Using reports to optimize your account
  • Creating custom alerts
  • Best practices for using AdWords reports

Choosing General AdWords Report Settings

Google allows you to extract a plethora of data ...

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