In the previous 16 chapters, we examined best practices, research, and optimization techniques. AdWords gives you a dizzying array of possibilities. In this chapter, I simplify the process of starting and managing AdWords by showing you how to create and optimize your account step by step.
Much of the information in this chapter is contained in other chapters. This chapter consolidates the information into a single place so that you can refer to it as you are optimizing your accounts.