April 2010
Intermediate to advanced
551 pages
15h 54m
English
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Understanding Keywords
Keywords are thoughts put into words. We search to find the answer to a question. Always remember that when you choose a keyword, you are telling a consumer that you can help them find the answer to their question.
When doing keyword research, you should always keep the searcher in mind. It’s their thoughts put into words that you want as keywords so your ad can be shown on a search results page.
Before we delve into the four main types of keywords, let us take a closer look at the scenario from Chapter 1 to see how any scenario can utilize these types of words.
Our searcher is sitting in his Chicago suburban house in January watching TV on a Saturday afternoon. Suddenly, his spouse calls up from the basement that there ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.