April 2010
Intermediate to advanced
551 pages
15h 54m
English
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Using Negative Keywords
Negative keywords are filtering words. This type of keyword stops your ad from being displayed on a search result. If you have phrase and broad matched keywords in your account and some of the variations do not have good conversion rates, you could use a negative keyword to stop your ad from showing on a search result.
Before implementing negative keywords, you should have a way to measure your conversion rates and cost per conversion. In Chapter 15, we will discuss a free conversion tool that Google offers to measure your results.
The reason why you need conversion tracking implemented into your account is that when you add negative keywords to your account, some very specific things should happen:
- Your click-through ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.