AdWords Keyword Tool

Google has a tremendous amount of search data. Between its organic and paid search listings across its web properties such as news,, Google sites in various countries, images, and even products, Google has compiled a massive amount of data about search queries.

One of the most powerful tools you can use to start your keyword research process is Google’s own Adwords Keyword Tool that can examine the information collected across all of these various properties.

The AdWords Keyword Tool can be accessed from a few different places:

  • Access the tool directly:
  • From the Tools menu in your AdWords account
  • From an individual ad group

Internal vs. External Tool Access ...

Get Advanced Google AdWords™ now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.