Following Google’s Editorial Guidelines

Before we continue examining different aspects of ad copy writing and creating effective ads, let us examine the editorial policies. If an ad will not be approved by Google to show on a search result, there is no need to waste your time writing that type of ad.

Google has gone to great lengths to ensure that ads meet a certain standard before being shown to their visitors. As one of Google’s major success metrics is a returning visitor, they want to ensure that the ads are just as relevant as the natural search results.

Character Lengths

The first consideration is character length. There are stringent requirements for how many characters can appear in an ad:

Ad Copy Section Character Length

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