Distinguishing Features and Benefits
Features and benefits are often misunderstood. They are very different, and each has its own place within the buying funnel.
A feature is a component or function of your products and services. This is often the big list of details found on the outside of a product’s box or included in the PDF description of a product. Features are facts about the product or services. Features are easy to list—just create a bullet point list about the product.
For instance, this book is being written on a Sony Z laptop with these features:
- 13.1-inch wide screen display
- 4 GB of memory
- 128-GB solid-state drive
- 128-MB hybrid graphics card
- 9-hour battery life
- Carbon fiber casing
- Built-in webcam
- Less than 4 pounds is good