Advanced Google AdWords™

Following the Law: Trademarks

Google’s editorial policies regarding trademarks vary by country. In most countries, an advertiser can choose any keyword they desire. According to Google’s trademark policy, it does not matter if the word is trademarked, you can use it as a keyword to trigger your ad copy. However, in those countries, if the trademark holder has filed an exception request with Google, then the keyword can still be used to trigger an ad, but that trademark cannot be used in ad copy. In general, in the other countries, a trademarked word cannot be used as either a keyword or in ad copy.

To view a list of the editorial policies regarding trademarks, please visit: www.google.com/tm_complaint_adwords/complaint.html.

If you are a trademark ...