Choosing Landing Pages That Increase Conversion Rates
You can send traffic to any page on your website (assuming it conforms to editorial policies), but you will see drastic differences in conversion rates depending on where on your site you are sending your paid search traffic.
The best page is the one that answers the advertiser’s question. Where on your site can they receive the answer to their original search question? Another way of thinking about this concept is to send traffic to the page that is the furthest logical page in your website that starts the conversion process for each keyword.
Note: Please remember that the searcher might ...