Employing Usability, Trust, and Web Technology to Increase Your Conversion Rates
Usability is a catchall word used to describe how well users can navigate, find information, and accomplish their goals on your website. Usability is often associated with users. However, usability should also be associated with conversion rates. If a user cannot find information on your website, they cannot complete an action.
If a user does not trust your website, they will click the Back button. With the increasing number of phishing attacks, security concerns, and worms and viruses, users are becoming more concerned with protecting their computer and personal information. If your site does not appear trustworthy, you will see visitors quickly leave.
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