April 2010
Intermediate to advanced
551 pages
15h 54m
English
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Employing Usability, Trust, and Web Technology to Increase Your Conversion Rates
Usability is a catchall word used to describe how well users can navigate, find information, and accomplish their goals on your website. Usability is often associated with users. However, usability should also be associated with conversion rates. If a user cannot find information on your website, they cannot complete an action.
If a user does not trust your website, they will click the Back button. With the increasing number of phishing attacks, security concerns, and worms and viruses, users are becoming more concerned with protecting their computer and personal information. If your site does not appear trustworthy, you will see visitors quickly leave.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.