Optimizing for Traffic
The most common analytics metrics to examine for any website are total page views and unique visitors. How many different people visited your website? How many page views did those visitors generate? The reasons these metrics are useful is they give a high-level picture of your website’s exposure.
While these are common metrics for website measurement, they can also be applied to any AdWords advertising campaign. How often were your ads shown (keyword impressions), how often were they clicked, and how engaged were those visitors with your website (page views or conversion rates)?
These numbers are important because they will direct you toward what type of traffic optimization you need. If you have a good click-through rate ...
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