April 2010
Intermediate to advanced
551 pages
15h 54m
English
Content preview from Advanced Google AdWords™Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Optimizing for Conversions
Instead of focusing on traffic, you could put your efforts into increasing conversion rates. These two optimization techniques are generally at odds with each other. With traffic, you are looking to entice someone to come to your website regardless of their intent. When trying to increase conversion rates, you are only trying to bring people to your website who may perform some action.
A 100 percent conversion rate is not useful with one visitor a month. Conversely, a million visitors a day with zero conversions is a quick way to go out of business. Therefore, you generally want to use a combination of both conversion and traffic optimization when fully optimizing your AdWords campaign.
There are two aspects of increasing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.