Landing Page Quality: Making Your Pages Relevant
Google has developed landing page guidelines for AdWords based on giving the searcher the best possible experience after the click when they leave Google’s property and enter your website.
Luckily, most of these guidelines actually help with conversions and your website’s usability. By following these guidelines, you can make your page relevant for the consumer and for Google’s quality score formula.
Spiderability
The first step to creating a relevant landing page is making sure that Google can read the page with their spiders (programs that index websites). If Google does not understand your landing page, it cannot ascertain if your landing page is relevant or not.
Google uses two different robots ...
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