April 2010
Intermediate to advanced
551 pages
15h 54m
English
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Understanding the Content Network Quality Score
The content network will be analyzed in Chapter 9, but there is one detail about the content network that you must understand when you are examining quality score. For the content network, Google examines all the keywords within an ad group to determine the ad group’s theme. Google then tries to show your ad based upon that particular theme.
For instance, if you are reading an article on the New York Times website about airline travel, you will see a list of travel-based ads that are marked “Ads by Google.” These ads are served based on the article’s content and are not triggered by a user conducting a search.
This means there are two considerations when you are thinking about your content quality ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.