Creating Highly Relevant Ad Groups
Relevance is a subjective word, and yet being relevant determines much about your account’s success. There are four main places where Google attempts to ascertain relevance:
- Keyword to ad copy
- Ad copy to landing page
- Keyword to landing page
- Ad copy and keyword to content network sites
In these four instances, you might not be able to quantify relevance; however, there are exercises and research you can conduct to help ensure you are coming close to meeting Google’s relevance guidelines.
The most time-consuming exercise, and the one that will give your account the best chance of long-term success, is successful account organization. Make no mistake, this organization will take time, but the rewards are worth ...