Beyond the Desktop: Creating Mobile Ads
Mobile users have different needs than people on a desktop computer. They often want different information when they are out in the community than when they are at home or in the office. For example, if someone searches for the brand Best Buy while on the computer, they may be looking for an actual location, to purchase an item, or for some price comparison. If that same user is looking up Best Buy on a mobile phone, the searcher is most likely not looking to buy an item over the phone (e-commerce activity on mobile devices is still quite low compared to desktops). It is more likely that the user is either comparing prices or trying to find the nearest location. In this case, the landing pages could be ...
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