Setting Different Bids By Demographics

When a user creates a MySpace profile, they enter additional information about themselves such as their gender and age. There are a number of social networking sites, such as MySpace, that partner with Google to send anonymous demographic data about people who are viewing your ads. You can then use this data to set different bids by both gender and age.

eye_gs.eps

Note: Demographic targeting and bidding apply only to the content network. Each of these partners is a content network partner.

As users don’t log in on every site they access, and not all sites know their users’ demographics, demographic bidding only applies ...

Get Advanced Google AdWords™ now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.