Google Ad Planner: Free Access to Expensive Data
Data is expensive. The more data you desire, the more it will cost your company. While many large companies use comScore or Hitwise for market intelligence, their price points often exclude small and medium enterprise businesses who do not have the data research budgets to pay for such information.
Luckily, Google has introduced Google Ad Planner, which gives some information about websites for free. While this data is by no means as complete as comScore or Hitwise, it is excellent data to use when researching information about various websites.
As there is more data available in Google Ad Planner than we could cover in an entire chapter, we are going to concentrate on how to use it to find effective ...
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