Advanced Google AdWords™

Best Practices for Advanced Content Network Usage

The content network has multiple layers of complexity you can utilize to display your ads, from using keywords to placements to keywords plus placements to demographic targeting. In addition, all of your typical campaign settings such as geography, time of day, and budget also apply to content campaigns. With so many options available, it is often simpler to create scenarios for reaching your target audience and then examine the list of possible targeting options to best reach that audience.

• If you are placing your ads on either very large sites or a large number of small sites, refine your ad exposure by adding keywords in the same ad group as your placements. This way your ad will only show ...