April 2010
Intermediate to advanced
551 pages
15h 54m
English
Content preview from Advanced Google AdWords™Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Measuring Results with Google’s Conversion Tracking Code
Optimizing Google AdWords campaigns can only be done with proper metrics. If you do not have the numbers to examine, there is no way to know if you are hitting your goals, or even what keywords and ad copy are helping you reach those goals.
Therefore, for every goal you set, you need to find a way to measure it. This may lead you to institute phone call tracking, FeedBurner for RSS tracking, Google Analytics for page views per visits, or other software as necessary.
Google offers a conversion tracking script you can institute that will add conversion metrics to your AdWords account. Once you install the conversion tracking code, you will be able to see cost per conversion (CPC), total conversions, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.