How to Test Landing Pages to Increase Conversions
There are two aspects to landing page testing. The first is determining where you should send the traffic on your website. Once you have determined the best type of page to send your traffic, then you need to test out various layouts of the landing pages.
Testing Where to Send Traffic
In Chapter 5, we discussed where you should send traffic on your website. The conventional wisdom says traffic should be sent to:
- The furthest logical point in the buying cycle
- A page dedicated to the search query
While conventional wisdom is typically correct, there are definitely times when it is wrong. You should test your own traffic to make sure that you are sending the traffic to the correct pages before ...
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