April 2010
Intermediate to advanced
551 pages
15h 54m
English
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Optimizing Ongoing Campaigns
You will need to regularly run reports to determine how your campaigns are performing, and then make decisions on that data. In this section, we will examine optimization steps for each campaign type. In the next section, we will examine how often to run reports to create a comprehensive reporting schedule.
Optimizing Search Campaigns
The first step in optimizing search campaigns is to determine if you are going to bid at the keyword or ad group level. The most granular bid type, at the keyword level, gives you more control. However, it also takes more time to set keyword level bids. You may use a combination of both. For keywords that receive a significant amount of traffic, set keyword bids. For a set of keywords ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.