Chapter 2The Problem: From Ideas to Profit

For those of you who are starting now, you are entering an industry in transition. If you could travel in time to 1995 and visit a portfolio manager's desk, you would have seem him or her using the same tools, processes and data they are using in 2020: Microsoft Excel, to model company earnings; a Bloomberg terminal; company-level models of earnings (also written in Excel), quarterly conferences where one meets with company executives. All of this is changing. Aside from the ever-present game of competition and imitation, two forces are moving the industry. The first is the availability of new data sources. “New”, because storage and computational advances make it possible to collect and process unstructured, transactional data sets that were not collected before. And “available”, because networking and cloud computing reduce dramatically the cost of consuming and managing these data. The second driving force is the transition of new analytical tools from mathematics to technology. Optimization, Factor Models, Machine Learning methods for supervised and unsupervised prediction: these were once advanced techniques that required expertise and relied on immature software prototypes. Now we have tools – technologies, really – that are robust, easy-to-use, powerful and free. Bloomberg and Excel are no longer sufficient, and with that, the toolkit that served the industry for so many years is suddenly incomplete. To meet the new challenges, ...

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