Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
Table of Contents
- More Praise for Advanced Presentations by Design
- Why Do We Need to Reinvent the Way We Design Presentations?
- How to Reinvent Your Presentation: The Extreme Presentation™ Method
- Where to Start ...
- How This Book Is Different from All Other Presentation Books
- What This Book Is—and Is Not—About
- The Structure of This Book
I. POLITICS AND METRICS
1. Understanding What Types of Communication Will Be Most Effective for Your Audience
- 1.1. Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience
- 1.2. How to Estimate Your Audience's Personality Types
- 1.3. How to Match Your Presentation Design to Different Personality Types in the Same Audience
- 1.4. Additional Information About Your Audience
2. Setting a Measurable Objective for Your Presentation
- 2.1. Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation
- 2.2. The Typical—and Wrong—Way to Set Presentation Objectives
- 2.3. Developing Effective Presentation Objectives
- 2.4. The Curse of the "Update" Presentation
- 2.5. How Do You Know Whether You Have Set the Right Objectives?
- 1. Understanding What Types of Communication Will Be Most Effective for Your Audience
3. Articulating the Audience's Business Problem and Your Proposed Solution to It
- 3.1. Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving
- 3.2. Why Discuss Problem Solving in a Book About Presentation Design?
3.3. Choosing the Right Problem
- 3.3.1. How to Find the Right Problem—The Five Why's
- 3.3.2. How Do I Find the Right Level of Analysis?
- 3.3.3. What If the Problem Is So Big That I Cannot Help Them Solve It?
- 3.3.4. What If All I Can Come Up With Are a Bunch of Small Problems Rather Than One Big One?
- 3.3.5. What If I'm Just Presenting Information or Providing an Update?
- 3.3.6. What If I Am Creating a Training Presentation?
- 3.3.7. What If There Is Clearly a Problem, But the Audience I Am Trying to Engage Just Does Not Seem to Want to Hear About It?
- 3.3.8. Isn't Focusing on "Problems" Rather Negative?
3.4. Crafting Your Solution
- 3.4.1. What If I Only Have a Solution to Part of the Problem?
- 3.4.2. How Do I Know Whether I Have Chosen the Right Solution?
- 3.4.3. Should I Include Rival Solutions to the One I'm Offering?
- 3.4.4. How Do I Handle Really Controversial Solutions?
- 3.4.5. What If I Just Can't Get My Thoughts Straight? Using the One-Page Memo
- 3.4.6. What Do I Do If There Really Isn't a Clear Solution to the Problem?
- 3.4.7. The Importance of Being Audience-Focused
4. Marshalling Your Evidence
- 4.1. Step 4: List All the Information That You Think You May Need to Include in Your Presentation
- 4.2. What Kinds of Evidence Should You Include?
- 4.3. Is There Any Kind of Evidence That You Should Exclude?
- 4.4. Where Do You Find All This Evidence?
- 3. Articulating the Audience's Business Problem and Your Proposed Solution to It
- 5. Assembling the Anecdotes That Will Illustrate Your Evidence
6. Sequencing Your Evidence
- 6.1. Step 6: Sequence Your Information So That It Tells a Compelling Story
- 6.2. The Structure of All Effective Stories
- 6.3. Using the S.Co.R.E.™ Method to Sequence Your Evidence
- 6.4. What to Do with What Doesn't Fit into Your Storyline—The Role of the Appendix
7. Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts
- 7.1. Step 7: Identify the Most Effective Graphical Elements to Use in Your Presentation
- 7.2. What Kinds of Graphics Should You Use?
- 7.3. How Do You Decide Which Type of Chart Will Best Communicate Your Data?
- 7.4. Which Type Fonts and Sizes Should You Use?
- 7.5. Should You Use Bullet Points, Color, Animation, Transitions, or Animation?
8. Laying Out All the Elements on Each Page
- 8.1. Step 8: Create Slides That Communicate Your Information Concisely and Effectively
- 8.2. How to Make Sure That Your Slide Layout Reinforces the Main Message of the Slide
- 8.3. How to Design Effective Ballroom Style Presentations
- 8.4. How to Design Effective Conference Room Style Presentations
- 8.5. When to Use Multiple Presentation Idioms in the Same Presentation
- 8.6. How Much Detail to Put on Each Slide
- 8.7. How to Avoid Bad Detail ("Chartjunk")
- 8.8. How Much Text to Put on Each Slide
- 8.9. Whether to Combine Graphics and Text on the Same Slide
- 8.10. How Exactly to Decide What Goes on Each Slide
- 7. Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts
V. POLITICS AND METRICS AGAIN
- 9. Satisfying Your Stakeholders and Measuring Success
- 10. Conclusion
- A. Worksheets
- B. Extreme Presentation Makeover
- C. Thirty-Six Layouts That Pass the Squint Test
- D. Further Reading
- E. 1,000 Good Books
- About the Author
- Title: Advanced Presentations by Design: Creating Communication That Drives Action
- Release date: September 2008
- Publisher(s): Pfeiffer
- ISBN: 9780787996598