Chapter 6. Sequencing Your Evidence

Step 6: Sequence Your Information So That It Tells a Compelling Story

At this point, you should know who your audience members are and what the communication implications for each of their personalities are; what the specific objectives are for your presentation in terms of how you will change your audience's minds and actions; and what business problem they face and what solution you are offering them. You should also have a stack of facts, analysis, and anecdotes, which embody the content of your presentation. Step 6 is all about taking this stack and ordering it into a compelling story that will capture your audience's attention while you deliver your message.

While the Seven Basic Plots described in the previous ...

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