IN THE NEXT TWO CHAPTERS we will cover the logic dimension of designing a presentation. This includes the business problem that your presentation is going to help your audience solve and the information you will provide to support that solution.

Before we begin those two chapters, in this section we will:

  • Clarify why you should always focus your presentation on a serious problem that your audience has

  • Argue against the common belief that style is more important than substance, and demonstrate how important the quality of your evidence is to the success of your presentation

  • Introduce and explain the Reality Principle, which states that you should always prefer to present evidence that is concrete and particular rather than conceptual ...

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