NO MATTER HOW CAREFULLY you think about your audience or plan your presentation, if you end up presenting fifty slides with seven bullet points of seven words each, you are almost guaranteed to numb your audience to the point of incomprehension. We have all sat through this kind of "Death by PowerPoint." It is not fun, and it does not work very well, so why do we continue to inflict it on others?

The next two chapters are about the graphical dimension of your presentation—your visual aids. For our purposes, we will define "graphics" very expansively: every two-dimensional representation that is not exclusively text. So charts are graphics, but so are photographs, sketches, diagrams, and cartoons. Graphics can contain text within ...

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