Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

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About the Author

Images Tom Funk has been involved in ecommerce and online marketing since the emergence of the commercial internet in the mid 1990s A senior marketing manager at Green Mountain Coffee Roasters, he has a wealth of experience in social media, online advertising, website usability, and more Tom is a frequent speaker at industry conferences and events His previous books include Web 2.0 and Social Media Playbook for Business

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