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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk

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Advertising and PromotionBuy Social Placements that Work—and Avoid the Money Pits

People log into their favorite social network for fun, relaxation, connection, and perhaps to consume news or information. They aren’t there for ads.

Turn on the hard sell, and you’ll be disappointed. However, if you adopt a new marketing mindset, social media advertising can be fruitful indeed. Focus on driving word-of-mouth endorsement, brand engagement, and qualified leads, and you can drive big numbers at great return on ad spending (ROAS).

Social networks encourage low-key, conversational marketing, and serve as a conduit for person-to-person buzz.

And that ...

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