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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk

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Advertising on Twitter and Other Networks Making the Platforms Work Together

While Facebook offers the dominant market share and greatest variety of ad units, the other social platforms have rolled out compelling opportunities you can’t afford to ignore. If you leverage multiple platforms for their unique strengths, you can build a comprehensive social media marketing plan that reaches the widest possible audience, with the fullest spectrum of media types. You’ll echo and reinforce your message across multiple social networks, and by dropping remarketing cookies, you’ll extend your reach 360 degrees.

Here’s a snapshot of how the other platforms ...

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