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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk

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OperationsRunning the Farm

Social media advertising campaigns get all the attention—but it’s the behind-the-scenes operations management of your program that will really set you up for success. This field is a complex intersection point of technology, marketing, and customer relations management, or CRM. Making a positive impact requires financial and personnel resources, planning, and crisp execution.

Having a positive impact also requires savvy operations that can avoid or quickly defuse the public relations disasters that so frequently hit brands today and that can whip through social media, spreading like a virus.

Who Owns Social Media?

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