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Measuring Success Tracking the Vital Signs and Demonstrating Results

As a results-driven marketer, you'll need to take these steps as part of your social media program:

  • Establish priorities and quantifiable goals
  • Choose tracking tools
  • Report your numbers, growth, progress against plan, and comparison with rivals

Businesses and organizations can no longer expect to kick the tires on social media without opening their wallets. Unpaid interns will not be enough to make an impact. Tacking on social media as a fraction of someone’s job description is little better.

You’ll need to staff up, with talented in-house people and perhaps with outside ...

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